{"id":2415,"date":"2023-12-11T09:50:30","date_gmt":"2023-12-11T09:50:30","guid":{"rendered":"https:\/\/ujc.microshop.cz\/zajimave-dotazy\/nase-agentura-se-zabyva-online-marketingem-tedy-propagaci-znacek-produktu-a-sluzeb-na-internetu-jaka-agentura-tedy-jsme-onlinemarketingova-online-marketingova-nebo-online-marketingova\/"},"modified":"2023-12-11T09:50:30","modified_gmt":"2023-12-11T09:50:30","slug":"nase-agentura-se-zabyva-online-marketingem-tedy-propagaci-znacek-produktu-a-sluzeb-na-internetu-jaka-agentura-tedy-jsme-onlinemarketingova-online-marketingova-nebo-online-marketingova","status":"publish","type":"questions","link":"https:\/\/ujc.microshop.cz\/cs\/zajimave-dotazy\/nase-agentura-se-zabyva-online-marketingem-tedy-propagaci-znacek-produktu-a-sluzeb-na-internetu-jaka-agentura-tedy-jsme-onlinemarketingova-online-marketingova-nebo-online-marketingova\/","title":{"rendered":"Na\u0161e agentura se zab\u00fdv\u00e1 online marketingem, tedy propagac\u00ed zna\u010dek, produkt\u016f a slu\u017eeb na internetu. Jak\u00e1 agentura tedy jsme \u2013 onlinemarketingov\u00e1, online marketingov\u00e1, nebo online-marketingov\u00e1? Nebo to takhle v\u016fbec napsat nejde?"},"content":{"rendered":"<p>Agentura zab\u00fdvaj\u00edc\u00ed se online (p\u0159\u00edpadn\u011b t\u00e9\u017e onlinov\u00fdm) marketingem je zhu\u0161t\u011bn\u011b \u0159e\u010deno <em>agentura onlinemarketingov\u00e1<\/em>. Z\u00e1pis se \u0159\u00edd\u00ed pravidly pro slo\u017een\u00e1 p\u0159\u00eddavn\u00e1 jm\u00e9na, tedy takov\u00e1, kter\u00e1 se skl\u00e1daj\u00ed aspo\u0148 ze dvou p\u016fvodn\u011b samostatn\u00fdch slo\u017eek \u2013 v na\u0161em p\u0159\u00edpad\u011b jsou to slo\u017eky <em>online <\/em>a <em>marketing<\/em>. Pravopis z\u00e1vis\u00ed na syntaktick\u00e9m vztahu mezi t\u011bmito slo\u017ekami. Mezi v\u00fdrazy <em>online <\/em>a <em>marketing <\/em>je vztah pod\u0159adn\u00fd, proto\u017ee prvn\u00ed z\u00e1vis\u00ed na druh\u00e9m, je mu pod\u0159azen \u2013 <em>online <\/em>je tu p\u0159\u00edvlastek, kter\u00fd v\u00fdznamov\u011b bl\u00ed\u017ee ur\u010duje \u0159\u00edd\u00edc\u00ed <em>marketing<\/em>. V takov\u00e9m p\u0159\u00edpad\u011b p\u00ed\u0161eme ob\u011b slo\u017eky dohromady, bez spojovn\u00edku. B\u011b\u017en\u00e1 sklonn\u00e1 p\u0159\u00eddavn\u00e1 jm\u00e9na do v\u00fdsledn\u00e9ho slo\u017een\u00e9ho p\u0159\u00eddavn\u00e9ho jm\u00e9na vstupuj\u00ed bez sv\u00e9 p\u00e1dov\u00e9 koncovky a spojuj\u00ed se s druhou slo\u017ekou pomoc\u00ed spojovac\u00edho morf\u00e9mu <em>-o-<\/em> (nap\u0159. <em>lingvistick\u00e1 pragmatika <\/em>&gt; <em>lingvistickopragmatick\u00fd<\/em>) nebo <em>-\u011b-<\/em> (nap\u0159. <em>diskurzn\u00ed anal\u00fdza <\/em>&gt; <em>diskurzn\u011banalytick\u00fd<\/em>). Nesklonn\u00e1 p\u0159\u00eddavn\u00e1 jm\u00e9na ov\u0161em \u017e\u00e1dnou koncovku nemaj\u00ed a p\u0159ipojuj\u00ed se bez spojovac\u00edho morf\u00e9mu.<\/p>\n<p>&nbsp;<\/p>\n<p>Kdybychom celek zapsali jako <em>online marketingov\u00e1 agentura<\/em>, byla by to vlastn\u011b jak\u00e1koli marketingov\u00e1 agentura, kter\u00e1 je online. Z\u00e1pis by tedy signalizoval, \u017ee v\u00fdraz <em>online <\/em>rozv\u00edj\u00ed celou jmennou skupinu <em>marketingov\u00e1 agentura <\/em>(tj. \u017ee <em>online marketingov\u00fd <\/em>je postupn\u011b rozv\u00edjej\u00edc\u00ed p\u0159\u00edvlastek), p\u0159esto\u017ee v\u011bcn\u011b m\u00e1 rozv\u00edjet pouze <em>marketing <\/em>a tyto dva v\u00fdrazy pak dohromady ve form\u011b slo\u017een\u00e9ho p\u0159\u00eddavn\u00e9ho jm\u00e9na maj\u00ed rozv\u00edjet <em>agenturu<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>Posledn\u00ed varianta, tedy <em>online-marketingov\u00e1 agentura<\/em>, je podoba z\u00e1pisu, kter\u00e1 vlastn\u011b v\u016fbec nep\u0159ich\u00e1z\u00ed v \u00favahu. Spojovn\u00edk se u slo\u017een\u00fdch p\u0159\u00eddavn\u00fdch jmen pou\u017e\u00edv\u00e1 jen v p\u0159\u00edpad\u011b sou\u0159adn\u00fdch spojen\u00ed, tj. takov\u00fdch, jejich\u017e slo\u017eky jsou na stejn\u00e9 \u00farovni, nap\u0159. <em>architektonick\u00fd <\/em>+ <em>urbanistick\u00fd <\/em>= <em>architektonicko-urbanistick\u00fd<\/em>, a to nav\u00edc jen t\u011bch, jejich\u017e prvn\u00ed slo\u017eka je zakon\u010dena na  <em>-sko<\/em>,  <em>-cko<\/em>,  <em>-n\u011b <\/em>nebo  <em>-ov\u011b<\/em>. I kdyby v\u00fdznam takov\u00e9ho slo\u017een\u00e9ho p\u0159\u00eddavn\u00e9ho jm\u00e9na skute\u010dn\u011b byl \u201at\u00fdkaj\u00edc\u00ed se online prost\u0159ed\u00ed a marketingu\u2018, v\u00fdraz <em>online <\/em>stejn\u011b nespl\u0148uje podm\u00ednku jednoho ze \u010dty\u0159 jmenovan\u00fdch zakon\u010den\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><em>od<\/em><\/p>\n<\/p>\n<div id=\"d_\/jazykova-poradna\/zajimave-dotazy\/210307-zajimave-dotazy-onlinemarketingova-agentura.html\"><\/div>\n","protected":false},"template":"","class_list":["post-2415","questions","type-questions","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na\u0161e agentura se zab\u00fdv\u00e1 online marketingem, tedy propagac\u00ed zna\u010dek, produkt\u016f a slu\u017eeb na internetu. 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